PORTFOLIO
Creative Director | Graphic Designer | UX Designer | Musician | Brand Developer | Occasional Filmmaker | Car Enthusiast | Dog Person
In my four-plus year journey in the design industry, I've navigated through various landscapes – from bustling big teams to intimate settings and solo adventures. I have worn multiple hats ranging from being a freelance graphic designer, to getting my first full time job as a presentation designer, then moving on to bigger roles such as becoming a brand designer at a corporate. In my time I have also worked on some very fulfilling creative endeavours like working on storyboarding, scripting and directing music videos. Creating Album covers for a leading independent act from the country.
Hello, I’m Arya!
In a world that's constantly changing, it's the designers who put users first that truly make a difference. They're the ones who create experiences that feel genuine and meaningful, connecting with people at every step of the way. It all starts with understanding what users really need and then coming up with creative solutions to meet those needs in fresh and innovative ways.
Belief
EXPERIENCE
In early 2020, my journey as a designer began with freelance projects initiated by friends, gradually evolving to address branding challenges for my own enterprise, 'The Western Ghats' musical group. As I delved deeper into design, I received on-the-job training that refined my skills and fueled my passion for the field. Now equipped with practical experience, I'm eager to explore diverse roles within design.
Particularly, I'm drawn to interaction design, and I'm currently enhancing my expertise through Google's UX course, aiming to unlock new opportunities and contribute meaningfully to the design landscape.
2020 - 2021
FREELANCE GRAPHIC DESIGNER
In Phase 1 of my design journey, starting in early 2020, I began by taking on small gigs with minimal industry knowledge. These initial freelance projects provided invaluable learning experiences, helping me understand the fundamental need for design while honing my skills through practical application. Despite the challenges of navigating unfamiliar territory, each opportunity fueled my enthusiasm and laid the foundation for my growth as a designer.
MAY ‘21- MAY ’22
PRESENTATION DESIGNER - FULL TIME
MIDEAHUB
Phase two commenced in early '21 with my pivotal role as a presentation designer at Mideahub, a California-based Design Lab. CEO Harpal recognized my knack for visual conceptualization and mentored me to harness design as a potent tool in information design. Expect to find a showcase of my information design content in this portfolio.
MAY ‘22 - NOW
CREATIVE DESIGNER - FULL TIME
ENGAGEDLY
Phase three began in early 2022 as I sought to deepen my understanding of brand building. Transitioning into a Designer role within a corporate setting, I immersed myself in expanding my expertise in brand building. I extensively contributed to setting up the organization's visual identity and ensuring brand cohesion across all verticals. Over the past two years, my efforts have significantly enhanced the organization's visual presence, surpassing its state in early 2022.
2019 - NOW
CREATIVE DIRECTOR
THE WESTERN GHATS
Aside from my role as a designer, I nurture a passion project – heading the creative pillar of an independent band, 'The Western Ghats,' based in Mumbai. Since its inception in my final year of college in 2019, it's grown into a fulfilling endeavor. From crafting our brand's visual identity to styling live visuals and directing music videos, every aspect has been an enriching experience. This project not only sparked my design journey but also highlights the spiritual connection among all my creative outlets.
WORK
Endorsements