During my two-year tenure at Engagedly, I worked on a comprehensive brand redesign initiative. Reporting directly to our marketing director and collaborating closely with a third-party design agency, I helped provide detailed direction and outlined our requirements, subsequently co-creating brand guidelines to steer the project. This collaborative effort extended to crafting various branding verticals, including defining the brand palette, selecting typefaces, establishing image styles, and overseeing logo development. Also, I played a pivotal role in design democratization by establishing easy to use templates for various marketing collaterals. This experience not only honed my project management skills but also allowed me to contribute significantly to enhancing Engagedly's visual identity and online presence.