Graphic Design

Social Media

Welcome to my social media portfolio showcase! Explore a dynamic range of posts designed for various purposes—from promoting webinars and music events to showcasing products and fostering community engagement. Each post is meticulously crafted with captivating visuals and strategic messaging to captivate audiences and drive action. Whether it's sleek product photography or AI-generated artwork, this collection demonstrates the versatility and creativity of social media design in sparking curiosity and building connections.

Engagedly

During my time at Engagedly, a people management platform, I had the privilege of designing a variety of social media posts. These ranged from concept posts and product updates to seminar promotions and everything in between. It was an exciting opportunity to contribute creatively to the company's online presence and engage with our audience across various platforms.

Essence Organics

For Essence Organics, a niche healthy snacks brand, I curated a social media presence that embodies a distinct 'Vegan-Hipster' vibe. Through visually captivating posts and engaging content, I captured the essence of the brand's trendy yet eco-conscious identity. This project showcases my knack for translating brand ethos into an online persona that resonates with its target audience.

Cent Urgent Care

Guided by Cent's brand ethos, I embarked on a creative journey to design marketing materials that embody the essence of empathy and resonate with the Millennial demographic. The result? Vibrant visuals and compelling messaging that strike a chord with today's generation.

The Western Ghats

Through my social media designs for the Western Ghats, I aim to capture the essence of the independent artiste. From event posters to song releases, each post embodies the spirit of creativity thriving in this picturesque landscape.

Streaming Platform Playlists

Crafting playlist feature social media posts for the Western Ghats, I curated visually stunning covers from various platforms like Spotify, Apple Music, and more. By tailoring each post to the unique design language of the platform, I ensured a cohesive yet engaging social media campaign that celebrates the beauty of the Western Ghats while capturing the attention of diverse audiences across various music streaming platforms.

ADDX

I had the chance to design social media posts for ADDX, showcasing their platform's unique feature of allowing smaller investments ($5,000 minimum) in private markets. The posts aimed to highlight how ADDX makes investing more accessible for everyday investors by breaking down barriers and providing a user-friendly trading platform.

RUNNR

From the Runnr logo design project from the brand section of this portfolio, a series of social media posts were created to showcase the shoe lineup. These posts employ clean, modern layouts highlighting the vibrant orange & Pink pop and the sleek typeface of the logo. Each post focuses on a specific shoe model, with eye-catching visuals and concise descriptions. This social media campaign would be aligned to generate excitement and brand awareness around the Runnr brand experience.

Motion Graphics

Welcome to my the Motion Graphics section of this portfolio, although I’m not a dedicated motion designer, I am passionate about transforming product catalogues into captivating visual experiences. One standout project involved collaborating with RiteBite to reimagine their catalogue presentation. The provided sample showcases a unique animation style that leaves a lasting impact on viewers. From fluid transitions to dynamic typography, every element was meticulously crafted to enhance the viewing experience and communicate product features effectively. This project exemplifies my ability to elevate traditional catalogues into engaging multimedia experiences, and I'm excited to bring this level of creativity to future collaborations.

Client : RiteBite

RUNNR

This project aims to animate the existing Runnr logo, created as part of my brand work portfolio. The animation will showcase the logo's dynamism and further enhance its visual impact. The animation aims to bring the logo to life with dynamism, highlighting its key elements while maintaining its modern and energetic feel.

Album Covers

I've had the pleasure of creating album art for The Western Ghats, a dynamic musical duo based in Bombay, since 2020. Their music, a unique blend of genres, has earned them over 3 million listens on Spotify alone.

With every album art I've crafted, my aim has been to visually capture the essence of their music and the beauty of the Western Ghats. From vibrant landscapes to abstract designs, each artwork is a reflection of the duo's sound and the natural charm of the Western Ghats.

My approach is simple: to create album art that not only complements their music but also serves as a visual representation of their artistic identity. I'm dedicated to crafting designs that resonate with listeners, inviting them to embark on a visual journey alongside the musical experience.

Working with The Western Ghats has been a rewarding collaboration, and I'm honored to contribute to their creative expression through visual storytelling.

Client : The Western Ghats

Generative AI

Delve into the realm of generative AI images, where creativity meets cutting-edge technology. This section showcases my exploration of AI models like Midjourney & Dall-E that push the boundaries of image creation.

RUNNR

Coming back to the RUNNR Brand, The product images for the social media of RUNNR in my portfolio have been generated using Midjourney.

Prompt: Premium Running Shoes with Orange Pulls & white Fabric; white Background

Social Media - Engagedly

For the conversational style Social Media posts for Engagedly, I came up with a design language that required contextual images below the chat bubbles. The conversations were satirical in nature and therefore required unconventional imagery such as the one presented here. This artwork was also created using Midjourney.

Prompt: Spaghetti with meatballs stuck to the wall, side angle

Parwaaz - The Western Ghats

The Album Art for The Western Ghats’s song ‘Parwaaz’ is created using Dall-E. The song talks about ‘leaving a world behind’. And that is the feeling I wanted to capture in the artwork as well. I started experimenting with some swallow bird images with an experimental art style.

Prompt: Avant-garde painting of a swallow bird that is going off to migrate; Silhouette against a red-orange sky

filhaal - The Western Ghats

The Western Ghats song is about ‘living in the moment’ and ‘being grateful for what you have’ with certain romantic undertones to drive the whole narrative. This artwork was created using Dall-E

Prompt: guy making his girl listen to a song in a studio; 3D-Comic visual style; make the characters look more from the 1980s

Guides - Engagedly

Engagedly’s HR Calendar Guide uses generative AI image on it’s cover. The general guidelines for Engagedly brand guidelines dictate having ‘Happy’ Professionals as the face of the brand. Some more keywords aligning with the brand would be ‘hopeful’, ‘Ambitious’, ‘Looking off into the distance’. This portrait was created using Midjourney.

Prompt: professional woman wearing a grey colored blazer with a stylish white shirt inside. the woman looks up towards the right, smiling and hopeful. her eyes filled with triumph

Guides - Engagedly

Engagedly’s Checklist Guide uses generative AI image on it’s cover. The general guidelines for Engagedly brand guidelines dictate having ‘Happy’ Professionals as the face of the brand. Some more keywords aligning with the brand would be ‘hopeful’, ‘Ambitious’, ‘Looking off into the distance’. This Portrait was created using Midjourney.

Prompt: Working professional smiling looking off into the distance ambitiously; Grey Shirt, Black Tie.

Keep Exploring!